Why Most Residential Agents
Never Enter Commercial
The terminology feels intimidating
The contracts feel unfamiliar
Investor conversations feel overwhelming
Nobody ever explained the fundamentals clearly
The Commercial Launchpad™
Fixes That in 2 Days.
A live, beginner-friendly foundation that finally makes commercial real estate make sense — so you can stop sending five-figure commissions to someone else.
"This finally makes commercial real estate feel approachable and possible for me."
4 Courses. One Complete Foundation.
Built from the ground up — beginner-friendly, Texas-focused, and immediately usable in your next client conversation.
Commercial Sales Contracts
Master the TXR commercial contract framework, addenda, due diligence, and the key differences from residential.
Commercial Leasing Agreements
Understand NNN leases, CAM charges, tenant improvements, and how commercial leases are really structured.
Commercial Negotiations
Speak the language of investors — LOIs, CAP rates, NOI, and the negotiation strategies that win commercial deals.
Commercial RPR®
Use data to drive investor conversations — market analysis, opportunity spotting, and commercial reporting.
Meet Stephen Etzel
Stephen has brokered commercial and farm & ranch real estate since 1994 — nearly three decades of doing the deals he now teaches. As President and CEO of The Etzel Edge, he turns complex commercial concepts into plain, usable knowledge.
A Senior Instructor for Texas REALTORS® and a recognized NAR instructor, he holds four undergraduate and two graduate degrees and has trained more than 150,000 REALTORS®. Agents leave his trainings with the confidence to pursue commercial opportunities.
Event Schedule
Day 1
Date
Tuesday, June 2nd
Time
10:00 AM – 1:00 PM CST
Courses 1 & 2 — Sales Contracts + Leasing
Day 2
Date
Wednesday, June 3rd
Time
1:00 PM – 5:00 PM CST
Courses 3 & 4 — Negotiations + RPR®
All sessions are live via Zoom and recorded — watch again anytime or catch up if you miss a day.
Reserve Your Seat Today
Early Bird Ends May 31st at Midnight
Lock in $127 before the price rises to $197
The Commercial Launchpad™
⚡ Save $70 — Ends May 31st at Midnight
Spots are limited • Secure checkout
The Time Is Now
Ready To Launch Into
Commercial Real Estate?
In two days, you’ll have the confidence, terminology, and practical skills to start closing the deals you used to refer out.
Early Bird ends May 31st at midnight · Spots are limited